Ein Communications has a long history of crisis public relations and reputation management. We have worked in partnership with attorneys throughout the District, in helping clients avoid collateral damage after a data breach, shareholder lawsuit, investigation from a government agency or other public event. Rapid response, proactive media outreach, targeted messaging and deployment of third-party "credentialers" who will support the company, client or organization, are several key strategies to managing a crisis.
Ein Communications is positioned to work with crisis clients as follows:
*Ensure rapid response capabilities--including internal and external communications, and the delineation of a chain of command and/or corporate spokesperson with vetted public messaging and media training
*Create holding statements that can be used to reach the first news cycle in the event of a crisis
*Provide an environment that allows for continuity of critical business process and information flow throughout any crisis
*Work collaboratively with legal counsel to allow for uninterrupted audit trails
*Organize secure distribution channels for any messaging or multi-channel communications and provide strategic counsel to all internal parties on working through a crisis
By anticipating and executing a pro-active crisis management plan, clients can transform an unexpected and negative situation or event into one that can be controlled and contained. Organizing the interaction between media and public audiences ahead of a critical incident or issue allows clients to overcome any challenge to their reputation and supports work being managed by their legal team.